Sweden’s largest event, Almedalen Week, took place last week, and Meltwater was on the ground for the second year in a row. Employees from all of our product divisions in Sweden were present, including Joel Heister, Peter Buregård, Filip Schöön, Tove Iggström, Birte Steen, Christian Finstad, Sophie Hedestad, Elin Sahlsten and Henrik Örnstedt.
What is Almedalen Week?
The Almedalen Week is an annual event taking place in and around Almedalen, a park in the city of Visby on the Swedish island Gotland. With speeches, seminars and other political activities, it is considered an important forum in Swedish politics, and representatives from all the major political parties in Sweden take turns delivering speeches.
Over the years, the event has grown larger, with hordes of journalists, lobbyists, local and national politicians, representatives of nongovernmental organizations and Swedish companies, all coming to Visby to meet, discuss politics and business, attend seminars and socialize. This year almost 2,000 activities were scheduled for the week and over 17.000 people attended the event.
Why were we there?
During the week, we met up with clients, agencies, bloggers and journalists, giving them a face behind the Meltwater products and a chance to meet people outside the office. Meltwater had a strong presence in social media during the week through our blog; Meltwater Sweden, twitter, and our Facebook page “Medieakuten i Almedalen” built with our new Facebook tab management tool; Meltwater Buzz Connect.
Throughout the week, our tools Meltwater Buzz and Meltwater News were used by Dagens Media, Expressen and Gotlands Tidningar to analyze the online media and social media buzz around the event, topics discussed, the politicians, and the political parties:
SD hånas i sociala medier, Lite snack om (MP) i Almedalen, Genomslag för Reinfeldt, Skolan hett buzzord i Almedalen, Wikileaks präglade Almedalen, Stort buzz kring Annie Lööf, Stort intresse för färjeuppror, Politikernas hemliga liv i Almedalen