Category Archives: Professional Advice

by Trine A. in Professional Advice Jun.8.2012. 5:44 am   [PDT]

I´ll admit it. I was skeptical that I would learn to be more efficient from a book that was published when barely half of all workers used a computer at work, only 7% of Internet users worldwide had broadband, and the most popular way to archive and organize was with Pendaflex-style file-folder hangers.

I was wrong. Getting Things Done, is part tools and techniques, part psychology. The idea behind the book is that you need to move tasks out of your mind by recording them externally, so the mind is free from the job of remembering the tasks that need to be…

by Trine A. in Professional Advice May.23.2012. 6:15 am   [PDT]

It’s no secret: social media has changed the way we communicate. And with the changes come new possibilities, but also new things to be weary of. It is important to be thoughtful of the image we project online, but social media doesn’t have to be a risk. Be your best self on social media and use it to your advantage.

As most of us engage with social media on a daily basis, it’s probably natural for you to incorporate your work into your interactions, especially if you’re in sales, marketing, or PR.

In her blog post, Being Engaged (in Social Media) and Your Career,…

by Dan P. in Professional Advice May.3.2012. 5:49 am   [PDT]

It’s a tough time for jobseekers.  Job openings are scarce and it’s incredibly difficult to stand out from the crowd.  You need to do much more than simply spruce up your CV but hopefully this post will provide you with some ideas to help land that dream job!

How businesses use social media

It’s crucial to understand how and why businesses are using social media as this will help you identify what to look for when you start your job hunting.  I’ve said for a while now that social media should no longer be the sole domain of the Comms and Marketing departments.

Critically,…

by Kimling L. in Professional Advice Mar.5.2012. 3:50 pm   [PDT]

Timeline is rolling out to all users within the next few weeks. In fact, in some parts of the world, like New Zealand, everyone has the Timeline. So continues the moaning and groaning as we attempt to understand updates. But it doesn’t have to be that way! Meltwater has compiled a few tips and tricks to mastering the timeline and using it both effectively and professionally.

Cover Photo: Make sure to display a clear and captivating cover photo. This image is the gateway to your profile, especially for those who aren’t friends with you. It’s the most prominent new feature, and when…

by Kimling L. in Professional Advice Feb.1.2012. 2:34 pm   [PDT]

Social media has changed the way we communicate and the way we consume our news. So, naturally, it has changed the way we approach marketing… but how? Meltwater has rounded up the top five ways social media has revolutionized traditional marketing:

  1. Understanding Your Audience: Social media has allowed brands to understand their audience in real-time. Whether it’s a poll among Facebook fans or live feedback on Twitter, there are countless ways social media has provided the opportunity to listen. So, as long as brands and companies don’t do all of the talk, they can use the conversation as a great tool…