Author Archives: Kimling L.
When speaking about careers at Meltwater, we often cite the various talents of our employees including: professional paintball players, tomahawk throwers, journalists and national beauty queens. No matter the interest, our employees tend to excel. We’re so excited to share that Mark, our Meltwater Buzz Managing Director from Cape Town, is one of the top 2 finalists in South Africa’s Idol!
Mark Haze has been wowing Simon Cowell and fans for weeks. Check out the videos below and cross your fingers for Mark… and if you’re in South Africa, please vote!!!
This week we announced the launch of Meltwater Buzz Engage ; a new module in the Meltwater Buzz product suite that makes social conversations actionable and measurable (read more on our Corporate Blog).
How is this news relevant to you? I wanted to broaden and apply the news about our new product module – the concept of social media engagement – to your work.
Most of us engage with social media daily. Social media can sometimes be thought of as a distraction in the workplace, causing low productivity – as is discussed in this blog post: “Low productivity: Social networks or irresponsible employees…


Yesterday evening Meltwater hosted the Meltwater Mashup, a social media meetup where experts from VentureBeat, PRSA, Bulldog Reporter and Tweetshare examined the integration of social media in Marketing and PR. Guests also had the chance to demo Meltwater Buzz, our social media monitoring product. It was a casual evening of drinking, chatting, and enjoying the gourmet delicacies offered by a taco truck.
Mashup guests mixed and mingled with social media and PR professionals from all over the Bay Area, including representatives from Linden Lab, Hill & Knowlton, Fleishman Hillard, StudioGood and eHealth, amongst others. One lucky winner won an iPad just for showing up!
Here is…


Last Thursday evening I was invited to speak on a panel at an event held by Beta Alpha Psi, a business fraternity at UC Berkeley.
The event was part of the organization’s Spring Executive Series, as explained on their website:
Beta Alpha Psi presents Executive Series, Spring 2010: Generation Y – Social Media. The event will feature a panel of top executives from leading social media firms, such as Yahoo!, Google, Facebook, Zynga, Skype, Yelp and Meltwater Group. Panelists will share their professional experiences and provide their insights into recent developments in the fast-changing industry. Students will have the opportunity to network…

Some of my Meltwater colleagues recently sent around a thought-provoking piece published recently in the New York Times. Guy Kawasaki, a co-founder of Alltop, a news aggregation site, and managing director of Garage Technology Ventures, reflects on lessons learned so far in his career and gives advice on building important skills.
His first job, of all things, was selling jewelry, and he says he learned a fundamental lesson: “… how to sell. Sales is everything. As long as you’re making sales,” he says, “you’re still in the game.”
Guy interestingly goes on to criticize the investment banking and consulting professions, advising graduates…






