Author Archives: Kimling L.

Social media has changed the way we communicate and the way we consume our news. So, naturally, it has changed the way we approach marketing… but how? Meltwater has rounded up the top five ways social media has revolutionized traditional marketing:

1. Understanding Your Audience: Social media has allowed brands to understand their audience in real-time. Whether it’s a poll among Facebook fans or live feedback on Twitter, there are countless ways social media has provided the opportunity to listen. So, as long as brands and companies don’t do all of the talk, they can use the conversation as a great tool…

LinkedIn has more than 120 million registered users. The social network is the second largest, behind Facebook, and the best part? It can help you get a job!

LinkedIn is a social network built around professional networking. Adding colleagues, past and present, friends in related industries, old classmates, mentors and more could not only point you in the right direction, it could completely change your career. So, what are you waiting for? If you’re not already on LinkedIn, join! And if you are, Meltwater has come up with 5 easy tips to spruce up your profile. Check out the slideshare below:

Job search tools and tactics have changed. A new post on the Meltwater Group Blog shares five tips on how to find a job in social media.

First, however, get to know your social media “don’t-do” list.

• Don’t just hit up Monster and Craigslist like other job seekers
• Don’t mass email your resume
• Don’t use the same template cover letter

Now, get to know what you should do. Check out the five tips to get you started:

1. Check out Mashable Jobs
2. Network on LinkedIn
3. Search Twitter
4. Visit the MediaBistro Job Board
5. Join a Facebook Group

Read the full post here and check out our LinkedIn for Meltwater job opportunities.

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When speaking about careers at Meltwater, we often cite the various talents of our employees including: professional paintball players, tomahawk throwers, journalists and national beauty queens. No matter the interest, our employees tend to excel. We’re so excited to share that Mark, our Meltwater Buzz Managing Director from Cape Town, is one of the top 2 finalists in South Africa’s Idol!

Mark Haze has been wowing Simon Cowell and fans for weeks. Check out the videos below and cross your fingers for Mark… and if you’re in South Africa, please vote!!!

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This week we announced the launch of Meltwater Buzz Engage ; a new module in the Meltwater Buzz product suite that makes social conversations actionable and measurable (read more on our Corporate Blog).

How is this news relevant to you? I wanted to broaden and apply the news about our new product module – the concept of social media engagement – to your work.

Most of us engage with social media daily. Social media can sometimes be thought of as a distraction in the workplace, causing low productivity – as is discussed in this blog post: “Low productivity: Social networks or irresponsible employees…