Author Archives: Eirik

As a recruitment manager for Meltwater, I read countless applications. Of  these countless applications, a majority are from recent graduates or candidates with one to two years of professional experience. Naturally, this is a big reason for why many cover letters I receive are lacking in composition and content. Many graduates know how to compose a good CV, but fewer know how to maximize the effect of the cover letter. Unfortunately for the applicant, however, these two elements are my only reference points when deciding whether to call him or not – and even if he possess great qualities I…

I had the chance to represent Meltwater Group in London last weekend with my colleague, Victoria, when we sponsored the National Student Enterprise Conference (NSEC) “Business NOT as Usual”, event arranged by the National Consortium of University Entrepreneurs (NACUE) and University College London (UCL). Hosted at UCL, the NSEC attracted students from all over Europe currently setting up or already running their own businesses. For two days these young entrepreneurs engaged in intense lectures, panel discussions and informal networking on topics such as Finance for Startups, Innovation in the 21st Century, Social Media Marketing and Project Planning to name a few.…